Anchorman 2

“Anchorman 2: The Legend Continues” Does Not Disappoint

With the explosive success of “Anchorman: The Legend of Ron Burgundy,” fans were left with high expectations for the second film of the Ron Burgundy series.

“Anchorman 2: The Legend Continues” offers the same outrageously funny, and often non sequitur dialogue that made the first film such a unique success. When asked if there was any pressure to make the sequel better, director Adam McKay said, “There was no pressure, we just had to make each other laugh. It had to be sort of free form. You can never recreate the first movie; there will always be something about that first one that’s unique to it. We just tried to make it decent. We didn’t want to have the big giant let down of ‘Ahh they just redid the first one,’ which is what I think lead to some epic choices.” The epic choices McKay refers to are the all-new setting of New York City, and surprise cameo appearances of Hollywood’s finest to make the film a new classic all its own.

The dynamic between McKay and Will Ferrell certainly attests to a new era of comedy. There is an obvious dedication to plot that reigns through the film. The sequel takes into account the shift in media, from strong newscasts to fluff shows on television. “We thought it would be funny to make Ron Burgundy responsible for the entire change of news media,” adds McKay. Along with satirical commentary on media, the film covered topics such as sexism and racial bias as seen through the eyes of Ron Burgundy’s misogynistic news team.

In short, “Anchorman 2” is a must see. While aiming to break away from the first film’s success, the sequel does, however, include the many quirks that just had to be included in order to serve the series justice. Expect ridiculous situations, glorious battles between newsmen, and an epic mustache that seems to have gotten fluffier over time.

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Establishing Our Identity From Here

Original Advertising Approach Helps USF Gain Citywide Recognition and Preach Academic Excellence

     “Wicked Smart Without the Wicked Part.” “See Ethical Issues Clearly, Even With the Fog.” “Academics More Challenging Than Finding a Parking Spot in North Beach.” These are a few headlines from USF’s Higher Standard Advertising Campaign, a project that has spread catchy, clever slogans throughout San Francisco. Upon first glance, the headlines might elicit a brief chuckle or smile. After seeing them for a second or third time, however, it becomes clearer that behind the sarcasm and humor are portrayals of rich traditions, moral awareness, and quirky situations familiar to many residents of the City by the Bay.And not everyone is a fan.

Since the campaign started nearly two years ago, some of the advertisements have been considered offensive. The headlines “Become Wildly Successful Without Becoming A Jerk No One Likes” and “Academic Standards Higher Than Haight-Ashbury in the 60’s” have been criticized by members both inside and out of the USF community, for insinuating and referencing ideals not traditionally associated with academia.

It seems, however, that that is the point.

The advertisements, as part of an ongoing campaign effort to increase USF’s exposure in San Francisco, had to stand out. In order to stand out, the creative team aimed to make headlines that would cause a stir.

“We had to have personality, and that campaign has a personality,” said Gregory Pabst, the program director of advertising at USF. “It’s a little edgy, and a lot of it is really funny, but it’s also truthful, and that’s what makes it work.”

Headlines such as “There is No Moral Compass App” and “Run a Multinational Corporation and Still go to Heaven” represent a distinct departure from other college advertisements, but David Macmillan, USF’s vice president for communications and marketing, sees this as essential to the makings of a successful campaign.

“Institutions like us tend to be conservative in marketing, and not want to take chances, not want to take risks, not want to offend anybody,” Macmillan said. “You’re not going to get anybody’s attention that way. [The advertising agency’s] proposal was to make the headlines the ads. So no pictures of smiling students in their caps and gowns, and all that you typically see from universities.”

The first flight of the Higher Standard Campaign started in April 2012 in order to establish USF’s identity and distinguish the school from other local universities, like UCSF and SFSU.

“There was widespread concern at the university, that even in our own city, people didn’t know we were here, and didn’t know what a strong university we have here,” Macmillan said.

To address this issue, a committee chaired by Macmillan proposed to USF president, the Reverend Stephen A. Privett, plans to develop a new logo and tagline for the university.

In August 2011, “Change the World From Here” replaced “Educating Hearts and Minds to Change the World,” and the Office of Communications and Marketing was established. Soon after, the committee partnered with Presidio-based advertising company Hub Strategy to create the controversial headlines.

Another key aspect of the campaign is to bring focus to USF’s academic excellence and strong morals, inspiring such headlines as ‘Academic Standards Higher Than Haight-Ashbury in the 60’s,’ according to Macmillan.

Despite controversy over the headlines even amongst students, the Higher Standard Campaign has included USF students in the creation and discussion of the advertisements throughout the campaign. In spring 2012, a competition was held among advertising majors to see who could think of the best advertisement for the school. Senior Aaron Hong, who was a sophomore at the time, received second place in the challenge with a headline that read: “All the Ideals of Change and Passion Minus the Tie-Dye and Go-Go Boots.”

Students have had sufficient time to develop opinions about the advertisements since they hit the streets in 2012.

“I know it’s a pretty big [campaign], because ever since I started [going to USF], they’re the only ads I’ve been seeing around the city,” Hong said. “So obviously I think it’s a pretty good push.”

After noticing the advertisements on buses and around campus, junior nursing major Lized Purificacion reacted to their bold, in-your-face nature. “It’s like we’re on top,” Purificacion said. “Like ‘Hey, it’s us. It’s USF. Whoa.’ Kind of like…not the word arrogant, but close to that.”

For now, the city streets are decorated with newer headlines such as “Expanding Minds (Legally) Since 1855” and “Integrity. Responsibility. Money. (Pick Three)” that are slowly replacing the headlines from the older flights. As the campaign has grown, the ads have continued to draw from the culture of the Haight, stereotypes about the perks of a college education, and aspects of the Jesuit tradition in order to create catchy, yet thematically relevant slogans.

Currently, Macmillan and his team are conducting a survey to assess people’s reactions to the advertisements by showing pictures of the headlines and asking for opinions. As far as the future of the advertisements, the results of the survey will play a role in dictating the creative crew’s decisions going forward, and according to Macmillan, a proposal is in the works that will ask the university to fund the campaign’s third year.

Liam Kelly scored the Dons’ only goal against Gonzaga, but it was enough as USF prevailed 1-0. (Photo courtesy of Dons Athletics)

Soccer Teams Wrap Up Season, Karlsen Named to All-WCC First Team

Men

The Dons put forth a strong effort on the road, but ultimately rounded out their season with a tough 1-0 double overtime loss to the Portland Pilots on Nov. 17., after defeating the Gonzaga Bulldogs 1-0 two days earlier in Spokane, Wash.

Despite the loss, USF played well against Portland, taking 17 shots to their opponents’ 11 and keeping the Pilots (9-11-0, 4-8-0 WCC) scoreless through regulation play. The Dons kicked into a higher gear at the start of overtime — senior midfielder Vegard Karlsen had multiple chances to win the game, but his shots couldn’t find the net. In the second overtime, USF continued to put pressure on Pilots goalie Justin Baarts, but to no avail. In the 106th minute, Portland midfielder Matthew Coffey sent a strong kick past San Francisco redshirt freshman goalkeeper Connor Gaal and into the goal, stunning the Dons and giving the home team an improbable 1-0 victory.

On Nov. 15, USF notched a huge win against Gonzaga (9-6-3, 4-4-3 WCC), jumping out to an early lead on senior forward Liam Kelly’s third goal of the season. In the 18th minute, Kelly controlled a pass from senior midfielder Mauricio Diaz de Leon and capitalized on his scoring opportunity to give the Dons a 1-0 advantage. For the rest of the match, USF junior goalkeeper Chase Hauser was able to prevent the Bulldogs from scoring, saving a penalty kick and helping San Francisco hold on in the final minutes. It was an impressive performance by the Dons, who snapped a three-game losing streak with the win.

Although they didn’t end the year with a winning record, many players turned in successful campaigns and rewarded for their efforts. Karlsen was named to the All-West Coast Conference First Team, while junior forward Miguel Aguilar and Diaz de Leon were awarded Second Team honors.

This season also marked Head Coach Erik Visser’s final year with the team. Visser, who began his coaching career at USF in 2001, announced his retirement on Nov. 20. A two-time NCAA champion as a player for legendary Dons coach Stephen Negoesco as well as a three-time WCC Coach of the Year, Visser leaves the program as a central figure in the history of USF soccer whose impact will be felt for years to come.

Women

In their last two matches of the year, the Dons suffered close losses to Portland and Gonzaga, falling by a score of 1-0 in both games.

On Nov. 19 at Merlo Field, USF (6-10-4, 1-6-2) gave No. 12 Portland (16-2-1, 8-1-0) all it could handle, keeping the score tied until the 67th minute, when Pilots midfielder Ellen Parker found an opening off of a corner kick and gave Portland a lead they would not relinquish.

The loss was a disappointing one for the Dons, but the team proved that they can hang with the best in the conference, let alone the nation. Sophomore goalkeeper Madalyn Schiffel’s four saves put San Francisco in position to come up with a win or tie, and junior Mackenzie Krieser got a good look at the goal in the first half, but in the end the Dons couldn’t outlast the Pilots, who clinched the top spot in the West Coast Conference with the victory.

In their previous game, the Dons fell behind early and were never able to recover. Facing Gonzaga (7-11-1, 3-6-0) on the road, USF came out aggressive and attempted two early shots, but in the seventh minute the tides turned, and the Dons gave up a goal to Bulldogs forward Heather Johnson.

The Dons didn’t let their offensive struggles affect their effort, however, as they worked hard to even the score late in the game. Junior midfielder Jaciara Mello nearly tied the match in the 86th minute, but her shot was saved by Gonzaga goalkeeper Christie Tombari.

San Francisco ended the season in ninth place in the WCC, but their multiple heart-wrenching losses suggest that their record would be much better if the ball had rolled their way a few more times. USF lost five games by just a one-goal margin.

The Dons held high academic standards all season long, with the players combining to average a GPA of 3.36. Also, three different Dons were given All-WCC honors. Junior forward Halle Bissin and Schiffel were both Honorable Mention selections, and freshman defender Jessica Nakae was named to the All-Freshman Team.

Women’s Basketball: Freshman Rachel Howard Takes Charge of USF Offense, Earns All-Tournament Honors

Rachel Howard shoots over the outstretched hand of Cal Poly sophomore Beth Balbierz. The freshman averaged 17.5 points during the Cal Poly Holiday Beach Classic. (Photo courtesy of Dons Athletics)

Rachel Howard shoots over the outstretched hand of Cal Poly sophomore Beth Balbierz. The freshman averaged 17.5 points during the Cal Poly Holiday Beach Classic. (Photo courtesy of Dons Athletics)

USF suffered a 76-65 loss to the Cal Poly Mustangs on Nov. 30 after competing in a back and forth game came that down to rebounding, in which Cal Poly excelled. The Mustangs held a 52-42 rebounding edge, 18 of their rebounds being offensive boards that led to 15 second chance points. The Dons (2-4) were coming off of a 69-67 victory over UC Davis in their first game of the Cal Poly Holiday Beach Classic tournament in San Luis Obispo, Calif.

The Cal Poly game was the first time in this young season that only two Dons were able to score in double digits. Freshman guard Rachel Howard had another excellent performance, scoring 18 points and dishing out four assists to earn a spot on the all-tournament team. Sophomore forward Taylor Proctor was the only other Don to score in double digits, adding 12 points to San Francisco’s total.

Cal Poly opened the game with an 8-3 run, to which the Dons responded with an 11-0 run of their own. This gave San Francisco a six-point lead, their largest of the night. Cal Poly continued to fight back offensively, and closed out the half up three baskets on the Dons.

After the half, the Mustangs stretched their lead to 54-46, due largely in part to their dominance in the paint and on the boards. Howard put a three-point shot in the basket, beginning a rally on both offense and defense for the Dons. San Francisco cut the deficit to one point before the Mustangs began an 18-5 run that gave them a 14-point advantage that USF could not recover from. This game marked the end of the tournament, and the end of San Francisco’s Thanksgiving road trip.

In their opening game of the tournament on Nov. 29, the Dons defeated the UC Davis Aggies in a game that came down to the final seconds, and was sealed by the excellent rebounding of Proctor.

Like the game against Cal Poly, USF’s opponent jumped out to an early lead. The Aggies went up 6-0 early on, but the Dons quickly came back to tie the score at 9-9. The game was a back-and-forth affair, with several notable defensive and offensive plays. In a span of 90 seconds, junior guards Jamie Katuna and Taj Winston took charges along with Howard to come up with defensive stops that allowed the Dons to stay on the offensive side of the ball. The Dons went to halftime up five points.

UC Davis came out of the half just like they did at the beginning of the game, scoring the first basket that led to a 16-5 Aggies run. This time, San Francisco quieted their scoring streak with a 7-0 run of their own. The Aggies did not give up, and tied the game 62-62 with a 3:32 left to play in the second half. The score was 66-66 with under a minute left, and with 23.3 seconds remaining in the game, Howard made a three-point basket to give the Dons a three point advantage. The Aggies made one of two free throws to cut the lead to two points with 2.5 seconds left. Proctor secured the loose ball off the missed free throw, running the clock out and sealing the game.

Howard ended the game with 17 points, leading her team in scoring. Proctor added 12 points along with 11 points from Winston. Freshman forward Claudia Price also tacked on 10 points, making it four games in a row that four or more Dons scored in double digits.

San Francisco now comes home to play against University of Nevada, Las Vegas in their own War Memorial Gym. The game will be on Monday, Dec. 6 at 7:00 p.m.

Volleyball: Sweeps Make Sweet Ending to Season For Dons

USF closed out the season with two straight set victories against WCC rivals Pepperdine and Loyola Marymount at War Memorial Gym. The Dons concluded the season with a 13-15 overall record (9-9 West Coast Conference), just edging out Pepperdine for fourth place in conference standings.

On Nov. 23, USF faced the Loyola Marymount Lions on Senior Day in what was their last game of the season. Before the game commenced, the four seniors on the team were honored for their contributions to the school. In the presence of their families, the seniors, setter Mackenzie Murtagh, libero Rebecca Kopilovitch, outside hitter Malina Terrell and defensive specialist/libero Whitney Swain, were presented with mementos from their time on the Hilltop.

“Whitney, Becky, Malina and Mackenzie were in it together to lead the team, to stay together until the end,” head coach Gilad Doron told USFDons.com. “It’s set a great tone for everybody else and this team particularly needed that. It was their presence, their will, their energy on the court today that helped us throughout this year, and especially these last two matches.”

In a game where the focus was on the seniors, it was sophomore outside hitter Ester de Vries, freshman opposite hitter Katarina Pilepic and junior middle blocker Valentina Zaloznik who led USF’s offense with 12, 10 and nine kills, respectively. Murtagh recorded a team-high 20 assists, and Kopilovitch pitched in with 10 digs.

The first set proved to be an intense battle for the two teams, who exchanged the lead 16 different times. With the score tied at 25, USF finally managed to clinch the 27-25 set victory behind a kill and a solo block from Terrell.

The next two sets followed a similar pattern, with seniors clinching the winning point both times. In the second set, the winning point came when Murtagh set up Terrell for the kill to give the Dons the win, 25-22. As for the third and final set played that day, the point that sealed USF’s victory and ended the seniors’ collegiate career came from the hands of Murtagh, who served an ace. The Dons won the third set 25-21 to wrap up the season with a sweep of the Lions.

“Oh boy, what a way to end,” Murtagh told USFDons.com. “Serving is one of my favorite parts of the game. To end on an ace is the icing on the cake. With my entire family here, and to win in three, and to win how we did was great. I couldn’t have picked it to end any better than this.”

On Nov. 21, USF made history and completed their first ever season sweep against the strong Pepperdine Waves in straight sets. The Dons made quick work of the Waves and notched the victory with scores of 26-24, 25-23 and 25-17. Pilepic, Zaloznik and Terrell led the stellar team play with 13, 12 and 10 kills, respectively.

Earlier in the season on Sept. 21, USF faced Pepperdine in Malibu, Calif. and beat them in a hard-fought 3-2 win. The Dons now boast a three-game winning streak against the Waves.

“It means a lot to get this win,” Doron told USFDons.com. “Pepperdine is one of those powerhouses in the conference and [Waves Head Coach] Nina Matthies, who is going to retire after this year, has done an amazing job of always having that team in the top 25. Getting three in a row in the past year and a half is a credit to our players and to their determination. Today, the fans just watched a great volleyball match in War Memorial Gym.”

USF’s excellent play over the last two games sends them into the offseason on a strong note. The Dons will look to improve and get ready for next fall, when they hope to solidify themselves as a contender in the WCC.

Ask the Students: What Are You Looking for in the Next University President?

 “I would like to see a president who embodies the Jesuit values of USF and listens to the community has a whole. It is my understanding that the job of  President of a University is to represent the school to others as well as lead in a responsible and respectful manner. It would be nice to see a president that listens to the students and creates an environment that allows for open conversation about issues that people care about.” -Megan Houston, sophomore, Psychology

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“I want a President that will put students first, above anything else, ensure that education standards are top notch, and will help pave the way to make USF an even finer institution than it already is.” -Pranav Mandavia, junior, Communication Studies

Khuyen

“All we can really ask for in a University President is someone who is wide open to new ideas, understanding, and honest. If these qualities are on the table, we’re already headed in the right direction.” -Khuyen Do, junior, International Studies

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“I would love to see a President that is in touch with student involvement on USF’s campus. It would be great to see the next President foster growth of campus life and make USF a destination of students who want to attend the University for the University’s sake, not just the destination for students who want to attend school in SF.” -Lauren Voss, junior, Nursing

“I would like a president who believes in equality for all.  Some one who is a hardworker and wants what is best for the students and faculty.” -Liz Beckerle, freshman, Psychology

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“Someone who is invested in the diversity of our campus is an admirable value to have as President.” -Hannah Villano, sophomore, Psychology

“I like the ‘whole person education’ standpoint that Father Privett used. I would like to see our President be someone who is equally interested in developing the mind as well as a good conscience.” -Liliana Robertson, junior, Psychology

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“I think it’s assumed that a university leader is one who is honorable and wants the best for the student body but an important value that’s overlooked is someone who is relatable. This role should be taken on by someone we can connect with on a personal level.” -Kelsey Gummow, senior, Communications

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“The university leader needs to be someone who has a presence on campus.” -Jessica Small, junior, Communications and Advertising

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“The next University President should be someone who is not afraid to rock the boat for change!” -Naudia Queen, senior, Communications