Attendance at a University of San Francisco lecture or other academic event can vary greatly depending on the topic, speaker, venue and advertising efforts. With classes, exams, homework and all of the excitement that the city of San Francisco has to offer, it is difficult for event organizers to compete for student attention and time and get them to attend a discussion on campus. But overwhelming student presence at certain events suggests that student interest must be gauged to draw students away from academic responsibilities and the lure of San Francisco to participate in an academic discussion.